WHO WE ARE

At Ura we bring clarity to complex digital systems.

Effective design comes from deep understanding.

Design is part of everything we make. Every choice, what to include and what to leave out, shapes how people use and understand a system. The best work comes from seeing those choices clearly and making them with intent.

Our Values

Responsibility

Privacy, transparency, and public good are not extras, they are the foundation
We work with teams who build technology that respects people.

Understanding

That understanding leads to better decisions and longer lasting results.
We take time to understand teams, users, and constraints.

Intention

We focus on decisions that genuinely improve the product and strengthen the system.
We don’t chase trends or features for their own sake.

Collaboration

Our role is to listen closely, ask the right questions, and co-create solutions that work.
We integrate with teams as partners, not clients.
Values

Approach

Uncover friction

We study how the product behaves in practice; what’s smooth, what’s fragile, and where people get stuck. This reveals how issues connect, so design decisions address causes, not symptoms.

Work within the team

We work within the teams we support, joining key discussions to understand how decisions are made. This keeps design aligned with real technical and organizational conditions.

Strengthen the system

We turn what we learn into design changes that reach beyond individual screens. By linking small improvements, we help teams build systems that are clearer, more consistent, and easier to maintain.

Expertise

We cover the full scope of design, from diagnosing issues to designing scalable systems. Each one is a focused way to bring clarity and structure to complex products.

Forensic Audit

  • Design Audit
  • Contextual Interviews
  • User Research & Testing

System Blueprint

  • Product Strategy & Iteration
  • UX/UI Design & Prototyping
  • Design Systems

Brand Alignment

  • Strategy & Alignment
  • Visual Identity Design
  • Brand Guidelines

Stewardship

  • Product Strategy & Iteration
  • Asset Production
  • Production Curation

Client Testimonials

TEAM

Elio Qoshi

Founder

Elio Qoshi

Rocío Armillas Tiseyra

Head of Operations

Rocío Armillas Tiseyra

Anxhela Maloku

Product Designer

Anxhela Maloku

Ergi Shkëlzeni

Lead artist

Ergi Shkëlzeni

Christopher Hunter

UX Designer

Christopher Hunter

Anxhelo Lushka

DevOps Engineer

Anxhelo Lushka

Anja Xhakani

UX Researcher

Anja Xhakani

RECOGNITION & CERTIFICATIONS

  • UX Certification

    Nielsen Norman Group

    2022

  • Designing and Building AI Products and Services

    Mit xPro

    2023

  • Design Mentorship Program

    University of europe for applied sciences

    2025

  • Leadership Ateliers 2024/2025

    HATCH CONFERENCE

    2024/2025

  • Designing for Complex UIs

    SMASHING CONFERENCE

    2024

  • How to Measure UX and UI Impact

    SMASHING MAGAZINE

    2024

  • Accessible Technology Design

    ACCESSIBLE EU CENTRE

    2025

  • A Pattern Catalogue for Privacy-preserving UI/UX Design (Publication)

    TECHNICAL UNIVERSITY OF MUNICH

    2025

Got a project in mind?

Let’s bring clarity to your project, together

Elio Qoshi
Elio Qoshi Founder
Rocío Armillas Tiseyra
Rocío Armillas Tiseyra Head of Operations
Anxhela Maloku
Anxhela Maloku Product Designer
Christopher Hunter
Christopher Hunter UX Designer
Our team will get back to you within 72 hours
How can we contact you?