Open Technology Fund - Website Illustrations

At the heart of OTF’s mission lies the profound connection between people and open technology. By empowering communities worldwide, OTF enables individuals to harness the power of technology for meaningful change. By supporting open-source initiatives, OTF fosters collaboration and knowledge-sharing, paving the way for a more connected world.

In essence, OTF’s work is not just about technology; it’s about the boundless opportunities it creates for people, bridging gaps, and fostering a global community united by the principles of openness and accessibility.

Building upon this connection between technology and community, we designed the new illustrations to ‘connect the pixels’ between these two essential elements. Each visual element was thoughtfully designed to radiate warmth and inclusivity, offering a welcoming presence on the OTF’s website.

At the heart of OTF’s mission lies the profound connection between people and open technology. By empowering communities worldwide, OTF enables individuals to harness the power of technology for meaningful change. By supporting open-source initiatives, OTF fosters collaboration and knowledge-sharing, paving the way for a more connected world.

In essence, OTF’s work is not just about technology; it’s about the boundless opportunities it creates for people, bridging gaps, and fostering a global community united by the principles of openness and accessibility.

Human presence is central in OTF’s visual identity. Each composition features people, underlining the idea that technology exists to help us connect. It’s a visual reminder that technology serves humanity, not the other way around.We created a variable-based system where each person is customizable in an abstract style. We used colors from our established palette. This approach ensures alignment with OTF’s community, not focusing on specific demographic representations, while representing a diverse and inclusive community.

We offered six different compositions, one for each page of The OTF’s website, serving as a visual narrative that depict the collaboration and shared progress. By seamlessly integrating the intricate tapestry of technology and community, these illustrations create an inviting atmosphere, inviting visitors to explore and participate.

We developed a new illustration system that gives OTF a visual voice that feels both distinct and approachable. The pixel-inspired patterns, modular technology blocks, and human-centered avatars establish a recognizable language that stands out across their materials. Grounded in OTF’s expanded color system, each illustration reinforces the brand’s identity with consistency and intention. Together, these elements create an inviting presence on the website, one that draws people into the world of open technology and encourages deeper engagement with OTF’s mission.

Innovative Visual Language.
Enhanced Brand Identity.
Engaging and Approachable Presence.