Brand Alignment

A visual identity that reflects what a brand stands for, clearly and consistently.

Align meaning with expression

Brand Alignment bridges internal understanding and outward expression. We translate values, tone, and purpose into a cohesive visual identity that stays consistent across all platforms and products.

A cohesive design system adaptable across all brand surfaces
Clear, practical brand guidelines for consistent application
A unified visual language that reflects how the team understands the brand
Implementation-ready assets that scale across products and platforms

01

Align the vision

We clarify how the product should communicate — its positioning, values, and narrative. Through collaborative workshops, we align teams on voice, direction, and audience needs, creating a foundation for coherent expression.

Brand strategy Collaborative workshops
02

Shape the identity

We experiment with how the brand could look and feel; translating strategy into concepts for logos, color, and typography. This stage is about testing possibilities and refining what best captures the product’s character.

Visual identity design
03

Codify the brand

We formalize design decisions into clear, reusable standards; documenting how visual elements should be applied across products and platforms. This turns the brand into a living system that stays coherent as it scales

Brand guidelines Design system

Quote:“Working with Ura was incredible! Their team jumped in on short notice to create thoughtful, beautifully designed social media assets that perfectly captured our report’s message and branding.”

Quote:“Ura Design improved our visibility, boosted our reputation and confidence. I like the fact that we can work asynchronously and we do not need to have many videocalls, which break our flow.”

Quote:“Working with Ura was a truly professional experience rooted in purpose and social impact. Their team brought honesty, collaboration, and a strong sense of community value to the project, leaving a big positive impact on our work. Ura Design is a genuine example of what it means to combine professionalism with heart.”

Quote:“Ura's team was ready to support us anytime we had questions about existing designs or the illustration system they've built for us, and even as external contractors, they have been an irreplaceable part of our team for a while. Huge kudos to the team!”

Brand Strategy

Define the product’s positioning, values, and narrative for consistent communication.

Collaborative workshops

Align teams on brand direction, tone, and audience needs through structured sessions.

Visual identity design

Explore and refine logos, color, and typography to create a distinctive visual language.

Brand guidelines

Document principles, assets, and usage rules for consistent application across contexts.

Design system

Extend brand elements into reusable components that bridge identity and interface.

Dynamic illustration system for OONI

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